– Understanding and Building Marketing Plans.
– Marketing as an orientation for Business.
– Introduction to Marketing Information Systems and Research.
– The Structure of a marketing plan.
– Understanding Segmentation Targeting & Positioning.
– Developing the Fitting Marketing Program: 4P’s.
PS: you have to complete 5 units to get the AIM – Marketer’s League Academy Certification
PMMP Program
DR. RAMY KHODEIR
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Founder and Managing Director, AIM.
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Professor Of Marketing & Brand Management.
- +25 years of commercial hands-on experience in Strategic Planning, Marketing, Brand Management, Business Development, with reputable business enterprises.
- Professor of Marketing and Brand Management at Misr International University, and ESLSCA Business School.
- with executive management skills and applied academic knowledge, through the development of best practices and state-of-the-art business and management models to support outstanding business and economic performance.”
Marketing Research
Every decision needs sound, reliable and timely information, to make. Research is one of the key tools a marketer needs for building and making strategic and tactical decisions, through the application of the process of collecting, analyzing, and displaying findings that should support decision making. Through this course participant will learn how to perform marketing research, how to design survey questioners and how to run focus groups and develop data analysis models using basic tools.Proin facilisis varius nunc. Curabitur eros risus, ultrices et dui ut, luctus accumsan nibh. Fusce convallis sapien placerat tellus suscipit vehicula.
Consumer Behavior
In today’s changing business environment, consumers gained the skill and abilities to adapt and adjust their responses to every marketing activities to their own well being through such an economically challenging transformation. Its foreseen by many business enterprises that their own target markets are gaining some kind of immunity to their traditional promotional tactics, and while their eyes has been always set on how to attract business, in such times managers and business professionals need to set their sight on truly serving their customers better. Consumer Behavior investigates the manner that people interact with products and their marketing environment. This can include the purchase of products, the consumption of services, or …
Advertising and promotions
Marketing communication is so important for the execution of our marketing plans not just for the creativity it holds but also for the strategic value it ads to brands and overall company offering. This course will focus on the design and integration of effective marketing communication plans and considering the strategic value of different communication disciplines and the use of each.
Brand Management
how important is a brand for an organization is determined by how well can a marketing manager associate specific marketing activities that your target consumers value with the brand. Designing and managing brand strategies and linking it to your marketing activities, is key for strategic alignment and brand building, while focusing on the relevance of these marketing activities and brand strategies to the needs and expectations of the market.
Marketing Strategy
In today’s changing business environment, consumers gained the skill and abilities to adapt and adjust their responses to every marketing activities to their own wellbeing through such an economically challenging transformation. Its foreseen by many business enterprises that their own target markets are gaining some kind of immunity to their traditional promotional tactics, and while their eyes has been always set on how to attract business, in such times managers and business professionals need to set their sight on truly serving their customers better. Consumer Behavior investigates the manner that people interact with products and their marketing environment. This can include the purchase of products, the consumption of services, or the disposal of goods. Since we are all consumers in the marketplace in some form consumer behavior can also tell us something about ourselves. Consumer behavior (or CB) is one of the most interesting yet abundant topics in Marketing. Understanding consumers enables marketers to more effectively meet the needs of buyers in the market, and be more successful in their marketing planning and execution.
PMMP Courses
Marketing Planning
Marketing Research
Every decision needs sound, reliable and timely information, to make.
Research is one of the key tools a marketer needs for building and making strategic and tactical decisions, through the application of the process of collecting, analyzing, and displaying findings that should support decision making. Through this course participant will learn how to perform marketing research, how to design survey questioners and how to run focus groups and develop data analysis models using basic tools.
Consumer Behavior
In today’s changing business environment, consumers gained the skill and abilities to adapt and adjust their responses to every marketing activities to their own well being through such an economically challenging transformation. Its foreseen by many business enterprises that their own target markets are gaining some kind of immunity to their traditional promotional tactics, and while their eyes has been always set on how to attract business, in such times managers and business professionals need to set their sight on truly serving their customers better. Consumer Behavior investigates the manner that people interact with products and their marketing environment. This can include the purchase of products, the consumption of services, or …
Advertising and Promotion
Marketing communication is so important for the execution of our marketing plans not just for the creativity it holds but also for the strategic value it ads to brands and overall company offering. This course will focus on the design and integration of effective marketing communication plans and considering the strategic value of different communication disciplines and the use of each.
Brand Management
how important is a brand for an organization is determined by how well can a marketing manager associate specific marketing activities that your target consumers value with the brand. Designing and managing brand strategies and linking it to your marketing activities, is key for strategic alignment and brand building, while focusing on the relevance of these marketing activities and brand strategies to the needs and expectations of the market.
Marketing Strategy
In today’s changing business environment, consumers gained the skill and abilities to adapt and adjust their responses to every marketing activities to their own wellbeing through such an economically challenging transformation. Its foreseen by many business enterprises that their own target markets are gaining some kind of immunity to their traditional promotional tactics, and while their eyes has been always set on how to attract business, in such times managers and business professionals need to set their sight on truly serving their customers better. Consumer Behavior investigates the manner that people interact with products and their marketing environment.
This can include the purchase of products, the consumption of services, or the disposal of goods. Since we are all consumers in the marketplace in some form consumer behavior can also tell us something about ourselves.
Consumer behavior (or CB) is one of the most interesting yet abundant topics in Marketing. Understanding consumers enables marketers to more effectively meet the needs of buyers in the market, and be more successful in their marketing planning and execution.
– Introduction to Consumer Behavior
– Exploring the consumer decision-making process
– Understanding consumer needs and motivations
– Perceptions and Attitude
– Learning & Memory
– Consumer Satisfaction and Brand Loyalty
PMMP is the Perfect Choice
Why does PMMP Program is here?
This program is designed specifically to equip young executives and entrepreneurs with the fundamental knowledge about marketing strategies and tools much needed for the success of their business
How does PMMP Program add value to you?
through the program participants will be exposed to many tools, models, and processes that is applied for their daily business operation for more efficient and effective marketing operations
Who is concerned with PMMP Program?
This program is suitable for young executives starting a career in marketing, anyone aiming for career shifting, small business owner and startups, non-marketers working cross functionally with marketing professionals and manager who manage marketing team
What are the values of the PMMP Program?
This program is focused on balancing academic knowledge with applied practical experiences required for every business professional
When does PMMP Program is available?
The PMMP is available all year long, there are three rounds per year each has a 3 months duration, covering around 100 hours of training
Where can you find us?
Social media channels, website and our location in Nasr city
People who make it happen
PROFESSIONAL MARKETING MANAGEMENT PROGRAM (PMMP) START IN
" 17 May 2025 "
FAQs
(1) Are the sessions recorded?
This is an interactive program not an online course, it’s done primarily in a classroom. The zoom attendance is provided for the convenience of our participants and hence no recording for the session is available
(2) Is it an online or offline program?
This program is not an e-learning program. Participants must attend in real-time either through video conferences or by being physically present on campus
(3) Is it suitable for beginners?
The PMMP is designed for beginners yet it’s also build to take them from basics of marketing to setting and understanding the fundamentals of designing marketing strategies and understanding the competitive landscape
(4) Is there a refund policy during the program?
Official regulatory and laws apply
(5) Can the program be held and continued in the next round?
In the case of booking your own seat this may be done but subject to availability
(6) Is it allowed to buy separate courses from the whole program?
The program is designed as a whole integrated program, however of participants feel they may need only few courses within that program, they may choose to do pick what fits them but it’s not advisable
(7) Is there a certificate after finishing the program?
This is a training program and it’s not an academic degree, therefore there will only be a certificate of attendance
(8) Are there materials delivered during the program?
The Study material will be provided right before the beginning of each course
(9) What kind of study is the course theoretical or practical?
The delicate balance between both comprehensive and applicable approaches are used throughout the program with an escalation towards more applied approaches
(10) Is there a free introductory session?
An info session is conducted at the beginning of each run for orientation and discussion about the current marketing challenges and how the program is designed dynamically to match the existing marketing landscape
Our Pricing
Choose from these best plans which suits you
Payment Methods
Cash
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through San & Sam headquarters located at:
25 Ibn Al Nafeis St Nasr City – Cairo – Egypt. -
Mobile.: +201122675555
E-payments
- National Bank of Egypt: 1373011668626900018
- Etisalat Cash: 01149996346
Pay by Visa
to pay 9500 LE for booking PMMP offline “all 6 courses”
to pay 8500 LE for booking PMMP online “all 6 courses”
to pay 4000 LE for booking PMMP One Module Offline
to pay 3500 LE for booking PMMP One Module Online
